Automotive (20 year experience)

• about the PRODUCT
  Things gone wrong, Suggestions, Clinic test...
• about the SERVICE
  Pre-sale & Delivery, After-sale, Mystery shopping...
• about the CLIENT
  First buyers, Needs & Values, Customer Satisfaction...
• OTHERS
  Advertising test, Name test, Concept test...

Field

• face-to-face
• by phone
• by mail
• clinic
• in-depth
• focus group

Continuative studies

• C.S.I. (ph) - Customer Satisfaction Index
• E.C.S. (mail) - European Customer Satisfaction
• Targa Assistance (ph)
• C.S.I. Employees (ph)
• D.S.I. (ph/mail) - Dealer Satisfaction Index
• Quality Tracking (ph)
• Risky clients (ph/mail) (unsatisfied clients)
• Needs & Values

Ad hoc Surveys

• First Day Cards
• P.R.P.® - Problem Ranking Process
• Qui Achete?
• Spare parts and Accessories
• Analysis of Components (specific parts of the car)
• Clinic Tests
• Concept/Name Tests