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RICERCA S.p.A. makes use of all the “classic” tools/methods of market research

QUALITATIVE
STUDIES
45%		 QUANTITATIVE
STUDIES
55%

QUALITATIVE STUDIES 45%

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 Focus group
On line focus group
Creative groups
Company groups
Individual in-depht interviews
Individual in-depht on line interviews
Interviews with couples
Groups with children
Ethographic studys

FOCUS GROUP FACILITIES

  • target room
  • client room
  • room for simultaneous translation (professional firm)
  • one way mirror / TV LCD 42''
  • audio and video recording (Italian and foreign language option)
  • closed circuit camera

Example of a location (group room - client room - translation room)


- 3 locations for focus groups (2 in Milan - 1 in Rome)

- Focus group capability all over Italy

 

 

    
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MS. PAOLA ROSSI - SOCIOLOGIST
Head of Qualitative area
     
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QUALITATIVE, CREATIVE AND SEMIOTIC STUDIES

  • Basis research
  • Brand equity
  • Brand image
  • Pre-test
  • Post-test
  • Product test
  • Extension line
  • Psychographic synoptic

But above all ...
a new method which allows to give immediately

a rich and detailed analysis of the main results of the study

The client will have the results of the study IMMEDIATELY:

  • Immediate debrief
  • Brainstorming
  • ”Impromptu” presentation

Delivery of the final report and “traditional” presentation after 1 week max.